Portfolio
What I Can Do For You
I’m a freelance content writer, copywriter, and social media content creator based out of Paducah, KY. I have owned and operated Casey Watson Media since 2012.
My skills include:
-
Website and sales copywriting
-
Social media copywriting
-
Researching and writing for blogs and articles
-
Composing email copy focused on fundraising and marketing
Testimonials
Casey Watson developed copy for a number of clients while contracted with Dunham and Company (D+C). Her writing demonstrated a commitment to researching client voice and best industry practices, as well as a passion to see her clients succeed in their mission. As senior editor at D+C, I found her projects to be written professionally and creatively, and I confidently recommend her to your organization.
Mike Pettus
Senior Editor, Creative Services, Dunham and Company
​
Casey has a deep depth of knowledge on how to use social media to promote a business's brand. She has the skill set required to create high-performing post content and the wisdom to review and analyze past performance, enabling her to pivot her strategy to do more of what has proven to perform and less of what doesn't.
In addition, Casey is a strong writer with experience in writing website and blog copy. She has written for a wide variety of industries as a freelance writer for Socially Present. Every submission is of high quality. I can depend on her to always meet her copy deadlines and ask for additional guidance should it be required.
Amy Clevidence
President, Socially Present
​
​
I had the pleasure of working with Casey Watson as her manager at SuiteDynamics from October 2022 to January 2025. As the SuiteDynamics Marketing Director, I could count on Casey to take assigned portions of our marketing plan and execute them to perfection. During our time together, we grew the SuiteDynamics online visibility organically by 100% year over year through quality copywriting and focused SEO work. Casey had a large part to play in this growth as she was the person responsible for crafting the content for our website and blog on a weekly basis to help facilitate this growth.
Furthermore, her overall marketing knowledge is an asset to any team looking for a well-rounded marketer who is primarily a world-class copywriter/writer.
​​
Kevin Klepeis
Owner, Ascent Marketing Services
​
​
Casey is an exceptional copywriter who consistently delivers high-quality content. She takes full ownership of her work, approaching every project with dedication and a keen eye for detail. Her collaborative spirit shines through as she works seamlessly with internal teams and external partners to ensure that messaging is clear, impactful, and aligned with brand goals.
Casey's resilience and growth mindset are evident in how she navigates challenges, quickly adapting and applying feedback to continuously improve her work. Beyond her outstanding writing skills, she brings valuable insights and creative ideas that drive engagement and results. I’ve learned so much from working alongside her and have no doubt she will continue to create meaningful content that resonates.
​
Melinda Whitehouse
Marketing Manager, SuiteDynamics
Blogs and Articles
I’ve been a journalist for the International Mission Board and a regular writer for Socially Present, Dunham + Company, Baptist Global Response, the Memphis Conference of the United Methodist Church, the Paducah Life Wedding Book, SuiteDynamics, and SuiteX.
Over the years, I have written a vast collection of articles and blogs. Below is a small sample:
Blogs
-
A Controller's Guide to NetSuite 2025.1: Automating the Complex, Simplifying the Essential
-
The ERP Health Check: How to Keep Your NetSuite System Running at Its Best
-
New Module Implementation: How to Expand NetSuite at Will
-
The Comprehensive Guide to NetSuite Licenses: Available Types and How to Get One
-
4 Ways Radio Stations Can Grow Their Social Networks (Ghostwritten from an online course given by credited author)
-
Should a Major Donor Receive General Communication? (Ghostwritten from an online course given by credited author)
-
5 Tips for Writing Effective Website Copy
Articles
Website Copy
Social Media
I have written Facebook, Instagram, and/or LinkedIn copy for many clients, including:
-
Moments of Hope - as a contractor with Dunham+Company
-
Giving USA - as a contractor with Dunham+Company
-
Senior Living Ministries - as a contractor with Dunham+Company
-
Dunham + Company - as a contractor with Dunham+Company